Chiefs QB Patrick Mahomes' newest business venture is changing the iced coffee game

Throne SPORT COFFEE was created by beverage industry veteran Michael Fedele, a former brand manager for Coke’s Powerade and Vitaminwater before joining BodyArmor in 2012. Mahomes is the lead investor behind the product, while Fedele is the founder and CEO of the brand. 

“I am proud to be part of Throne SPORT COFFEE and to launch and introduce a better iced coffee to the masses,” Mahomes said. “We have been working on creating the perfect product for those who are always on-the-go, who are looking for a natural energy source with added benefits and I couldn’t be more excited about being in on the ground floor of building this brand.”

Mahomes isn't just the face of marketing and the financier behind the product, but he played an integral part in developing it to fit the needs of consumers and athletes alike. It's something that he's wanted to consume himself as he's very careful about what he puts into his body, even if his "dad bod" might signal otherwise. 

“Having worked in the beverage industry for more than 15 years I have explored a lot of consumer consumption habits and coffee is, and has been for decades, what health-minded active adults and athletes consume for energy. Yet so many ready-to-drink coffees in the market are high in calories, are loaded with sugar and artificial ingredients, plus provide zero additional function beyond just caffeine” Fedele said. “In partnering with Patrick Mahomes, we plan to bring a game-changing RTD coffee product with better ingredients and functional benefits mainstream. Given Patrick’s passion for our new and innovative product formula combined with his drive and dedication to winning at the highest level, there is no better person to partner with to launch and build Throne SPORT COFFEE."

Throne SPORT COFFEE is available now at Casey’s, Hy-Vee, Amazon, and their own website at sportcoffee.com. The initial launch has four flavors: Mocha Java, Salted Caramel, French Vanilla, and Black.